Publicity, promotions, ploys and promises
PERSUASIVE TEXTS IN THE MEDIA
Every day we are bombarded with images and information ‘selling’ products and messages – from what to buy and how to look, to what to watch and what to do.
Now more than ever, young people are the target audience, so it is essential for them to be ‘ad aware’.
Help your students to recognise and decode ads and tactics, and develop their critical and media literacy skills with the ‘Advertising – the art of persuasion’ pack.
Using real advertisements and providing opportunities for critical analysis, this pack will enrich student understanding through an integrated curriculum approach.
- nvestigate and analyse various forms of advertising.
- Examine persuasive language, purpose, audience and layout in the context of advertising across a variety of media forms including print, broadcast and digital.
- Explore the tricks behind selling products and messages, enabling students to become more discerning and critical consumers.
- Enable students to use their skills to create ads for real companies by entering Media Education’s Design an Ad competition.