Publicity, promotions, ploys and promises


Every day we are bombarded with images and information ‘selling’ products and messages – from what to buy and how to look, to what to watch and what to do.

Now more than ever, young people are the target audience, so it is essential for them to be ‘ad aware’.

Help your students to recognise and decode ads and tactics, and develop their critical and media literacy skills with the ‘Advertising – the art of persuasion’ pack.

Using real advertisements and providing opportunities for critical analysis, this pack will enrich student understanding through an integrated curriculum approach.

  • nvestigate and analyse various forms of advertising.
  • Examine persuasive language, purpose, audience and layout in the context of advertising across a variety of media forms including print, broadcast and digital.
  • Explore the tricks behind selling products and messages, enabling students to become more discerning and critical consumers.
  • Enable students to use their skills to create ads for real companies by entering Media Education’s Design an Ad competition.

What's Included?

  • Up to 35 student workbooks
  • Delivery of up to 35 copies of The West Australian for ten days; and
  • Comprehensive teacher notes and student activities, linked to the WA Curriculum – available only to subscribing teachers.
Click here to see a sample of this program:
Delivery conditions

Orders must be placed before 12pm Friday for deliveries during the following school week.

  • For urgent delivery requests (during the current school week), phone (08) 9482 3717 or email Please note that a $10 surcharge will apply for each class set delivered.


This program is part of News Unplugged series

News unplugged

Current events, how news works, and critical and media literacy…

Choose from our range of subscription programs for primary school classrooms, with integrated links to the WA Curriculum in English, HASS and Media Arts.

In these programs, the newspaper becomes a ‘living textbook’ for students who can investigate, highlight, cut and paste from the newspaper to complete the activities in their own workbook. Each double-page spread in the student workbooks relates to that day’s news. No photocopying is required!

The activities are designed to enable students to become critical consumers of news. Through completing the activities, students will develop the skills to consider, question, inquire and challenge reported news stories. Media Education encourages students to become informed citizens of global issues considering multiple perspectives before generating their own ideas and opinions.

Comprehensive teacher notes with links to WA Curriculum are also provided with each program. Each order includes a class set of up to 35 copies of The West Australian for 10 days, and flexible delivery options are available – order every day for two school weeks, two delivery days for five weeks, or one day per week for the term. And it’s economical – the total cost for teachers is just $20.

Additional Resources

Here are some resources that will support student learning related to this program. Please note, you may be required to login in to access some resources.

Design an ad for a real company. Follow their brief, learn about the product or service, know your audience, use persuasive language and think carefully about layout and visual impact.

The competition is open to primary and secondary students in WA schools.

Entries close on June 29.

Enter now!


Suitable for teaching:

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